What is Data Lake Shore All About?

Businesses today struggle to maintain a healthy flow of qualified leads flowing into their business. It takes effort to collect and aggregate leads into a sales pipeline.

We provide a 'push' model for qualified leads that directly enter the sales process for you. Compare that with the 'pull' model you use today, where you are taking steps to pull those leads into your sales pipeline.




For example, our platinum plan can directly provide 1,000 or more qualified leads to your sales process every month. A great example is our integration with Salesforce.com.

Many rely on personal networking events, cold calling, and web keyword matching. COVID has made in-person events somewhat challenging to do. And the quality of the leads is not always of the highest caliber. Some have started large Zoom meetings to replicate the experience of a large crowd. These work, but not as efficiently as we would like.

Solution


We offer a new alternative. You can subscribe to one of our plans, and we will customize the attributes that are appropriate to your market. We even add predictive analytics on data such as the probability to buy once you start closing leads.

We dramatically improve the quality of leads via data science. Our delivery of qualified and vetted leads is beyond anything else. Our subscription/tiered approach makes it affordable.

We start with a database of over 200 million consumers (one of our sources is also the source of credit reporting agencies). We work with our customers to filter their leads based on the criteria that make sense for them. Filters are typically geography and net worth. There are over 100 attributes that we can filter.

For example, a customer might ask for leads for families with a net worth of 20M with interest in wine, no additional real estate holdings, and liquid assets greater than $200,000.

We then generate this dataset. The next step is to integrate this data into the customer's sales system. If they are using Salesforce, we leverage their API to import these leads directly into their system. It's similar to other CRM/Sales systems. We offer those without a CRM system one for free as part of our offering. We can also deliver leads as a simple file using JSON or other formatting options if the customer prefers.

When a lead turns into a customer, we receive a data flow from our customer that we use to train our predictive model, crafted custom for each customer. Once we've received enough data, we can enrich our leads with a 'Probability of Close' attribute, expressed as a percent. If the customer has historical data, we can often leverage that from the start. Working with the customer, we decide the minimum probability they would still like to see. A typical example would be to filter out any leads with a chance of close less than 50%. The customer receives the same number of leads but with higher quality based on our patent-pending enrichment and the data sharing from our customer.


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